Evo-Revo: Printer

Innovation Design Engineering

Evo: Dissect an existing product physically and analytically. Ideate and innovate within an established framework

Revo: Break down conventional ideas revolutionize the product using research and cues from current culture to anticipate future lifestyles.

Stage 1 Evo:

Before attempting to improve upon the printer, we had to understand it to the best of our abilities. First, we analyzed the entire experience of unpacking and setting up the printer. Through the process, we noticed an excessive use of plastic in the throwaway packaging. The setup process was also unnecessarily convoluted. The manual was not very clearly written and there were too many steps.

Then we took apart the printer to understand the components and inner workings. I had never taken anything apart as complex as a printer and I was fascinated by the scanning mechanism. This much technology was able to be sold at such a deceptively low price (£25) due to the razor blade business model (making money from selling ink cartridges). However, that also meant that the abundance of plastic used in the ink cartridges were also frequently thrown out, creating unnecessary waste.

Through our discussions, we realized we all had shared bad experiences with printers and through research, realized that the printers are easily out of order by design to force people to spend money on new cartridges and new printers. We assessed the product using the circular economy toolkit and confirmed our suspicions. The area that had the most room for improvement was recycling.

 

Feature 1

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Feature 2

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Feature 3

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