Workplace Arcade - Mascot

Workplace Arcade Internship (2016)

Another major task I had to do during my internship was to create a mascot for the brand to use on the website and to bring some personality to the brand. I worked closely with the CEO to understand what kind of image he wanted to portray with the mascot. I created a mood board to define the style and color palette of the mascot. Since we gamify the work space, we wanted to show a fun personality while at the same time conveying professionalism. We also tried to stick with a style that would work in harmony with the existing logo.

Mood board

https://www.pinterest.com/melindakuei/arcade/

We decided to go for the trending geometric style to match the triangles in our logo. At first we went with a bright color scheme to match our logo as well, but it did not convey the professionalism that we wanted.

To the right are some initial concept sketches I created for the mascot to go with the following topics on our website

  • Performance
  • Training
  • Communication
  • Engagement
  • Employee
  • Manager
  • CEO

Initial sketches

I then worked with a contracted artist to bring these concepts to life. All the drawings below were by Josephine Chang

Final Mascots

After fiddling with the colors a bit more, we ended up with the final mascots below.